The post Sigma Announces the 28-70mm f/2.8 – Small, Light, and Well-Priced appeared first on Digital Photography School. It was authored by Jaymes Dempsey. Earlier this week, Sigma announced its upcoming lens: The 28-70mm f/2.8 DG DN Contemporary, designed for Sony E-mount and Leica L-mount, and billed as “the world’s smallest f/2.8 standard zoom for mirrorless systems.” Sigma already sells a 24-70mm f/2.8 ART lens, but the new 28-70mm features a few key improvements, including the smaller size, plus a near-50% weight reduction for an impressively portable package. Unlike most f/2.8 zooms, the Sigma 28-70mm is ideal for travel photography, street photography, and even casual walkaround photography. I’m not sure I’d label it as truly compact, but it’s certainly small for...