The post Sigma Announces the 28-70mm f/2.8 – Small, Light, and Well-Priced appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

Earlier this week, Sigma announced its upcoming lens:

The 28-70mm f/2.8 DG DN Contemporary, designed for Sony E-mount and Leica L-mount, and billed as “the world’s smallest f/2.8 standard zoom for mirrorless systems.”

Sigma already sells a 24-70mm f/2.8 ART lens, but the new 28-70mm features a few key improvements, including the smaller size, plus a near-50% weight reduction for an impressively portable package.

Unlike most f/2.8 zooms, the Sigma 28-70mm is ideal for travel photography, street photography, and even casual walkaround photography. I’m not sure I’d label it as truly compact, but it’s certainly small for an f/2.8 zoom, and will appeal to plenty of on-the-go photographers who require both low-light capabilities and flexibility.

If you’ve previously found yourself frustrated by the mirrorless, big-lens-on-a-small-body problem, the 28-70mm may be exactly what you need. Take a look at the lens mounted on a mirrorless body:

The setup looks comfortable, well-balanced, and just all-around nice to use.

Compared to most standard f/2.8 zooms, you do lose a few millimeters on the wide end. Is that a problem? That depends on your shooting style, because the difference between 24mm and 28mm isn’t trivial – you’ll lose out on the opportunity to get that sweeping wide-angle look – but assuming you don’t plan to use the 28-70mm for frequent landscape or architecture shooting, you should be fine.

Sigma claims “superb build quality,” and from the pictures, I can certainly believe it. Check out the 28-70mm f/2.8 up close:

There’s just something about the modern Sigma design that screams quality, and – bonus! – the lens looks pretty darn sleek.

Of course, no great lens is complete without stellar optics, and the 28-70mm f/2.8’s sharpness remains to be seen. But Sigma is confident in the 28-70mm’s performance, stating that “this large-aperture standard zoom delivers outstanding image quality that rivals Art line lenses.”

If Sigma’s evaluation is accurate, then I can certainly see the 28-70 making its way into the bags of quite a few photographers – including the aforementioned travel photographers and street photographers, but also portrait photographers, event photographers, and even landscape photographers who don’t mind the limited focal length.

As for the price, it’s a very reasonable $899. That’s cheaper than the Sigma 24-70mm f/2.8 and the Tamron 24-70mm f/2.8 (plus there’s the Nikon and Canon versions for mirrorless, but those are unmentionably expensive).

So if you’re a Sony mirrorless or L-mount shooter and you’re after a compact f/2.8 zoom that won’t put a huge dent in your wallet, the Sigma 28-70mm f/2.8 is certainly worth a look.

It’ll begin shipping on March 12th, but you can currently preorder the Sony version here and the L-mount version here.

Now over to you:

What do you think of this new lens from Sigma? Is it one you’ll consider purchasing? Share your thoughts in the comments below!

The post Sigma Announces the 28-70mm f/2.8 – Small, Light, and Well-Priced appeared first on Digital Photography School. It was authored by Jaymes Dempsey.