For many years, manufacturers were quite distant from their consumers, choosing to sell through a series of distributors and dealers. While the last couple years have shown a little change, via developments like roadmaps, influencer connections, and some direct-to-consumer sales, it’s still tough to make your voice heard. A new announcement by Wedio and Cooke Optics shows that you might have a closer connection with the maker of your next lens.
[ Read More ](Originally posted by Alex Coleman)