The industry has been putting out some really hard-to-resist gear these last few years. Ever since Sony released the a7 mirrorless line, it’s been a tsunami of gear upgrade options that seem too good to pass by. Whether it’s the new tack-sharp, image-stabilized Canon RF lenses, the 61-megapixel Sony a7R IV, or the new "creator-ready" Nikon Z 30, it’s not just a case of “Shiny Object Syndrome”: these developments in technology really do reflect in the quality of the work creatives can produce. That’s where MPB comes in.