Running a photography business is not as easy as you would like to think it is. A very common misconception starting in this industry would be thinking that you will be successful if you are good at taking photographs. While it was probably true decades ago, the steep competition and the change of industry landscape these days pushes the difficulty to the next level. In this article, we will be discussing an ongoing issue about client ghosting that has become increasingly common and continues to bug the industry as a whole.