A common misconception surrounding success on YouTube is that it all hinges on the best or right gear for the job. A lot of readers of Fstoppers are here to research cameras and lighting to level up the quality of their videos, and rightfully so. But without the right processes in place, no amount of professional quality gear will matter. I can guarantee you that 99% of where content creators go wrong on YouTube is in the planning stages, before they even press record. Trust me.