Recent versions of Lightroom come with an improved and far more powerful masking panel that allows you to make precise and powerful adjustments with ease. While the purpose of some of these masks is clear, the intersection function is a bit trickier to use. It is well worth learning, though, as it will add even more power to your editing tools. This helpful video tutorial will show you what it is and how to use it. [ Read More ]Original link(Originally posted by Alex Cooke)

If you have a video production business, or you're looking to start one, it can be as difficult to scale as it is to start. In this video by Lizzie Peirce, learn three tips on how to improve and elevate your company. [ Read More ]Original link(Originally posted by Robert K Baggs)

Do you have insurance? Do you need insurance? Is this something that you've thought about and then just not gone ahead and purchased? Photography is a hobby, so I'll be covered with my home insurance should anything go wrong. Is there something in the small print that won't cover your equipment at home or overseas? [ Read More ]Original link(Originally posted by Gary McIntyre)

We are absolutely inundated with gear news and discussion every single day from all corners of the internet, and while gear can certainly be a lot of fun, it is important to remember that it is the means, not the end. This important video will show you that you can create fantastic images even with a camera that is 15 years old. [ Read More ]Original link(Originally posted by Alex Cooke)

Cameras have become increasingly more complicated of late, and with that comes a complexity of menus. They can be overwhelming to work through, but hidden inside are many options that can transform your quality of life when shooting. [ Read More ]Original link(Originally posted by Robert K Baggs)

A 70-200mm f/2.8 lens is the option of choice for countless photographers, as it can handle a huge variety of situations and needs and produce quality images with a high degree of reliability. That being said, such lenses are often quite expensive, easily topping $2,000. If you do not need that wide aperture, a 70-200mm f/4 can be an excellent alternative. The new Sony FE 70-200mm f/4 Macro G OSS II is one such alternative, and it also brings with it 0.5x macro capabilities, making it an intriguing option. This great video review takes a look at what you can expect from it. [ Read More ]Original link(Originally posted by Alex Cooke)

Which image in the banner is a photograph, and which is computer generated? Can you even tell anymore? With the addition of computer generated imagery (CGI) and artificial intelligence, the process of creating images has provided commercial photographers more tools than ever. I sat down with award-winning food photographer Steve Hansen to discuss this topic and to delve into the question: "Is it enough to just be a photographer these days?" [ Read More ]Original link(Originally posted by Michelle VanTine)

Everyone likes to talk about gear, moving to a full frame camera, getting the newest camera, more megapixels, and so on. It is easy to think that you can’t take good pictures without the right gear. In this video, we see someone move from using their Nikon Z7 to using their Nikon Z30 more often. [ Read More ]Original link(Originally posted by Jeffrey Tadlock)

There are so many lenses on the market it today we're spoiled for choice. However, this is a real positive for affordability and Sigma has positioned themselves well in that regard. One of their popular APS-C lenses is soon to be available for Fujifilm, but is it any good? [ Read More ]Original link(Originally posted by Robert K Baggs)

Fujifilm’s newest camera and a series of lenses have, after many rumors, finally been unveiled! The successor to the outstanding GFX 100 is finally here, and it packs a punch! What is new? What is better? Is it worth the upgrade? [ Read More ]Original link(Originally posted by Ondřej Vachek)

Have you ever packed the perfect kit for a trip only to feel weighed down by too many lens options? Or maybe you’re wandering around with a trusty zoom lens and end up missing shots while deciding which focal length to go for? This video succinctly explains why creative restraints – not flexibility – are often the key to achieving creative focus. [ Read More ]Original link(Originally posted by Aaron Brooks)

Macro lenses with short telephoto focal lengths are fantastically useful, capable of offering a glimpse into an amazing world all around us and pulling double duty as razor-sharp portrait options. The Venus Optics Laowa 100mm f/2.8 2X Ultra Macro APO offers a particularly high magnification ratio even by macro standards, and this awesome video takes a look at what you can create with it in the field. [ Read More ]Original link(Originally posted by Alex Cooke)

Historically, the Olympus TOUGH cameras were well respected by outdoor adventurers, divers, and those who work in extreme environments. The New OM System TOUGH TG-7 has taken a huge step forward with a host of exciting new features. [ Read More ]Original link(Originally posted by Ivor Rackham)

Apple made a range of exciting announcements, including the Apple Watch Series 9 and Ultra 2, as well as the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. Photographers and filmmakers should be particularly excited about the new iPhones, which bring with them some impressive new features sure to please creatives. Here's a nice rundown of everything announced today. [ Read More ]Original link(Originally posted by Alex Cooke)

With its innovative APS-C and medium format cameras, many have long wondered why Fujifilm has steadfastly refused to enter the full frame market. It turns out they have had their eyes on the full frame market the whole time. [ Read More ]Original link(Originally posted by Alex Cooke)

Smartphone cameras have evolved in the past decade from merely being tools for documentation to being actual devices that can be used for art. With most smartphones getting bigger, what does this small phone actually have to offer? [ Read More ]Original link(Originally posted by Nicco Valenzuela)

You’d be hard-pressed to find a portable flash at the level of Profoto A2 in terms of build quality, size, weight, power, ease of use, and consistency. It is genuinely a tiny marvel for any photographer. It is almost hilariously simple to set up, and yet, it delivers terrific results. Best of all, if you buy a Profoto A2 between now and October 31, you get a Connect remote for free. [ Read More ]Original link(Originally posted by Ondřej Vachek)

When we head out into the landscape to capture some epic bangers we should be full of hope and have some expectations about just what type of photos we will get and how we are going to capture them. What settings to use for each scenario can become second nature over time, however, it’s getting to that stage where most will find challenges. [ Read More ]Original link(Originally posted by Darren Spoonley)

Today, we’ll take a look at why sometimes adding a little horsepower to your workflow can supercharge your productivity. [ Read More ]Original link(Originally posted by Christopher Malcolm)

Canon has produced some mightily innovative and unusual RF mount lenses in the last few years, and it seems they have no intention of stopping. New patents show the company is dreaming up more lenses with extreme designs. [ Read More ]Original link(Originally posted by Alex Cooke)