Figure 1. Shot with the new iPhone 12 Pro Max using the Apple ProRAW format. Developed in Lightroom Classic. Introduced in the iPhone 12 Pro and the 12 Pro Max, Apple ProRAW is an entirely new file format that indicates where Apple is heading with its camera technology. Two years ago, I did something I never thought I would do. I wrote my first article about an iPhone, the XS Max, for this very publication. I never thought I would write such a thing because, truth be told, I’m a photo snob, and a proud snob, at that. I felt camera phones prior to the XS Max were crude toys reserved for those uninitiated into the craft of photography. Real photographers...