The GFX100 II, the followup to the highly popular Fujifilm GFX 100S medium format mirrorless camera is here, and it looks like an incredible camera. [ Read More ]Original link(Originally posted by Alex Cooke)

Alongside the new GFX100 II medium format mirrorless camera, Fujifilm has announced three new GF lenses. [ Read More ]Original link(Originally posted by Alex Cooke)

Everyone likes to talk about gear, moving to a full frame camera, getting the newest camera, more megapixels, and so on. It is easy to think that you can’t take good pictures without the right gear. In this video, we see someone move from using their Nikon Z7 to using their Nikon Z30 more often. [ Read More ]Original link(Originally posted by Jeffrey Tadlock)

Which image in the banner is a photograph, and which is computer generated? Can you even tell anymore? With the addition of computer generated imagery (CGI) and artificial intelligence, the process of creating images has provided commercial photographers more tools than ever. I sat down with award-winning food photographer Steve Hansen to discuss this topic and to delve into the question: "Is it enough to just be a photographer these days?" [ Read More ]Original link(Originally posted by Michelle VanTine)

There are so many lenses on the market it today we're spoiled for choice. However, this is a real positive for affordability and Sigma has positioned themselves well in that regard. One of their popular APS-C lenses is soon to be available for Fujifilm, but is it any good? [ Read More ]Original link(Originally posted by Robert K Baggs)

Fujifilm’s newest camera and a series of lenses have, after many rumors, finally been unveiled! The successor to the outstanding GFX 100 is finally here, and it packs a punch! What is new? What is better? Is it worth the upgrade? [ Read More ]Original link(Originally posted by Ondřej Vachek)

Have you ever packed the perfect kit for a trip only to feel weighed down by too many lens options? Or maybe you’re wandering around with a trusty zoom lens and end up missing shots while deciding which focal length to go for? This video succinctly explains why creative restraints – not flexibility – are often the key to achieving creative focus. [ Read More ]Original link(Originally posted by Aaron Brooks)

Macro lenses with short telephoto focal lengths are fantastically useful, capable of offering a glimpse into an amazing world all around us and pulling double duty as razor-sharp portrait options. The Venus Optics Laowa 100mm f/2.8 2X Ultra Macro APO offers a particularly high magnification ratio even by macro standards, and this awesome video takes a look at what you can create with it in the field. [ Read More ]Original link(Originally posted by Alex Cooke)

We all want to be better photographers, but the journey to that destination is often anything but straightforward. If you find yourself feeling a bit stuck and unsure of how to move forward, check out this helpful video tutorial that features an experienced photographer sharing some insightful and actionable advice that is sure to put you on the right track. [ Read More ]Original link(Originally posted by Alex Cooke)

Lenses with wide maximum apertures are extremely popular both for working in conditions with low light and for creating images with very narrow depth of field. In recent years, we have seen an explosion of lenses that push well past traditional thresholds like f/1.4 and into extreme apertures like f/1.0 or even f/0.95 and f/0.85. Are these insanely wide lenses worth it? This insightful video discusses the issue. [ Read More ]Original link(Originally posted by Alex Cooke)

Historically, the Olympus TOUGH cameras were well respected by outdoor adventurers, divers, and those who work in extreme environments. The New OM System TOUGH TG-7 has taken a huge step forward with a host of exciting new features. [ Read More ]Original link(Originally posted by Ivor Rackham)

Apple made a range of exciting announcements, including the Apple Watch Series 9 and Ultra 2, as well as the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. Photographers and filmmakers should be particularly excited about the new iPhones, which bring with them some impressive new features sure to please creatives. Here's a nice rundown of everything announced today. [ Read More ]Original link(Originally posted by Alex Cooke)

With its innovative APS-C and medium format cameras, many have long wondered why Fujifilm has steadfastly refused to enter the full frame market. It turns out they have had their eyes on the full frame market the whole time. [ Read More ]Original link(Originally posted by Alex Cooke)

When we head out into the landscape to capture some epic bangers we should be full of hope and have some expectations about just what type of photos we will get and how we are going to capture them. What settings to use for each scenario can become second nature over time, however, it’s getting to that stage where most will find challenges. [ Read More ]Original link(Originally posted by Darren Spoonley)

You’d be hard-pressed to find a portable flash at the level of Profoto A2 in terms of build quality, size, weight, power, ease of use, and consistency. It is genuinely a tiny marvel for any photographer. It is almost hilariously simple to set up, and yet, it delivers terrific results. Best of all, if you buy a Profoto A2 between now and October 31, you get a Connect remote for free. [ Read More ]Original link(Originally posted by Ondřej Vachek)

Smartphone cameras have evolved in the past decade from merely being tools for documentation to being actual devices that can be used for art. With most smartphones getting bigger, what does this small phone actually have to offer? [ Read More ]Original link(Originally posted by Nicco Valenzuela)

Today, we’ll take a look at why sometimes adding a little horsepower to your workflow can supercharge your productivity. [ Read More ]Original link(Originally posted by Christopher Malcolm)

Canon has produced some mightily innovative and unusual RF mount lenses in the last few years, and it seems they have no intention of stopping. New patents show the company is dreaming up more lenses with extreme designs. [ Read More ]Original link(Originally posted by Alex Cooke)

As if a new medium format camera and three new lenses weren't enough, Fujifilm has also announced plans for two rather innovative medium format lenses. [ Read More ]Original link(Originally posted by Alex Cooke)

The Tamron 35-150mm f/2-2.8 Di III VXD is easily one of the most intriguing lenses to hit the market in some time, offering an extremely useful focal range in combination with especially wide maximum apertures, making it a dream lens for people like events photographers, at least on paper. How does it hold up in the real world? This great video review takes a look at the sort of performance and image quality you can expect from the Nikon Z mount version. [ Read More ]Original link(Originally posted by Alex Cooke)